- Intensifying consumer appetite for alternative-fueled vehicles and new mobility services
- Supportive policy to aid the transition to lower emission vehicles (government incentives, charging infrastructure plan)
- Aging vehicle parts in advanced markets supports replacement demand
- Emerging Market fundamentals (growing middle class, low equipment rate) support the mid-term perspectives of the market
- Diversity of local needs (i.e. city cars in China, pickups in the US)
- Demand for premium models and larger Sports Utility Vehicles (SUV) support carmakers’ profitability
- Expertise of established players on differentiation (i.e. design), production and supply-chain issues
- Car production's vulnerability to global supply chain turbulences, exacerbated by both the wide adoption of the just-in-time model and the specific dependencies for key inputs (chip, batteries)
- New car sales’ vulnerability to containment measures and dependency on public measures (subsidies, tax exemptions), monetary policies (borrowing cost), oil prices (running costs) and prices in the second-hand market
- Value proposition of EVs in the short-term due to the battery cost, driving range and expansion of the charging network
- Intensifying environmental requirements (pollution, CO2 emissions) necessitating heavy investments and leading to high(er) car prices
- Market maturity in advanced economies and smaller driving prevalence amongst the younger generation in large cities- lead to strong competition (price and innovation)
- Competition from tech giants and start-ups in the field of connected and autonomous driving technologies
Key players
Country | Role | Sector risk |
---|---|---|
China |
#1 market by number of new car registrations |
B
Medium risk |
United States |
#2 market by number of new car registrations |
B
Medium risk |
Japan |
#3 market by number of new car registrations |
B
Medium risk |
Germany |
#4 market by number of new car registrations |
B
Medium risk |
India |
#5 market by number of new car registrations |
C
Sensitive risk |
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