A woman is organizing paper reports.

Accounts Receivable Turnover Ratio: Definition, Calculation, and Best Practices 

Updated on 23 April 2025 
The accounts receivable turnover ratio is a crucial financial metric used to evaluate how effectively a company extends credit to customers and collects outstanding payments. Efficient management of accounts receivable turnover is vital for maintaining healthy cash flow, optimizing business operations, and ensuring profitability. 

Summary

  • The accounts receivable turnover ratio measures how efficiently a business collects debts from customers over a set period. 

  • The ratio is calculated by dividing net credit sales by average accounts receivable. 

  • Benchmarking AR turnover against industry standards and managing influencing factors helps businesses improve cash flow and credit management. 

When businesses provide goods or services on credit, the money owed by customers is recorded as accounts receivable (AR). The accounts receivable turnover ratio reveals how often the company collects these receivables within a specific period, reflecting its efficiency in managing credit sales. 

  • High turnover ratio: Suggests efficient debt collection processes and good customer creditworthiness. 
  • Low turnover ratio: Indicates potential inefficiencies in credit management or collection processes, or issues with customer creditworthiness. 
The accounts receivable turnover ratio formula is straightforward: 

Where: 

  • Net Credit Sales: Total credit sales minus returns, allowances, and discounts during the period. 
  • Average Accounts Receivable: (Accounts Receivable at period start + Accounts Receivable at period end) ÷ 2. 
Suppose a company’s quarterly net credit sales amount to €350,000. Its accounts receivable at the start and end of the quarter are €40,000 and €70,000 respectively: 
Average AR = (40,000 + 70,000)/2 = €55,000
AR Turnover Ratio = 350,000/55,000 = 6.36
To find the average number of days customers take to pay, calculate Days Sales Outstanding (DSO): 
DSO = 91/6.36 = 14.31 days
This means customers typically pay invoices within approximately 14 days. 
A meaningful analysis involves comparing your AR turnover ratio against industry benchmarks. Similar-sized companies within the same industry provide accurate and relevant comparisons. This enables a business to gauge its performance realistically and identify improvement areas. 

Several internal and external factors influence this ratio: 

  • Industry Characteristics: Some industries naturally have shorter or longer credit periods. 
  • Credit Policies: Tighter credit terms typically increase the turnover ratio. 
  • Customer Base: Businesses with higher-quality customers usually have better AR turnover. 
  • Seasonality: Industries with seasonal fluctuations may experience periodic shifts in their turnover ratio. 
  • Economic Conditions: Market downturns or economic instability can adversely affect collection times. 

This ratio is critical for multiple aspects of business management: 

  • Credit Management: Adjusting credit terms based on turnover trends. 
  • Cash Flow Forecasting: Using the ratio to improve predictions of future cash flows. 
  • Operational Efficiency: Identifying inefficiencies in the collection process. 
  • Investor Insights: Providing a financial health indicator to potential investors. 

To enhance your accounts receivable turnover ratio, adopt these proven strategies: 

  • Timely and Accurate Invoicing: Implement automated invoicing systems to ensure bills are sent promptly. 
  • Clear Payment Terms: Clearly communicate payment expectations and conditions upfront. 
  • Flexible Payment Options: Offer multiple convenient payment methods to encourage prompt payments. 
  • Regular Follow-ups: Automate reminders and maintain proactive communication about outstanding invoices. 
  • Early Payment Discounts: Provide incentives for customers who settle their accounts early. 

Regular monitoring and proactive management of your accounts receivable turnover ratio are essential for maintaining healthy cash flow and minimizing credit risks. By benchmarking your performance, strategically managing credit policies, and employing effective collection practices, your business can achieve financial stability and sustainable growth. 

Allianz Trade provides valuable insights and customized solutions to help you optimize accounts receivable management, enhancing your financial decision-making capabilities and business performance. 

I'm new to trade credit insurance and want to learn how it works.
I want to protect my business with insurance but unsure about the cost.
Learn more about Economic & Trade Risk Insights