In 2021, many companies have struggled to stay afloat and only the intervention of the Government and central banks has helped prevent a sudden surge in business insolvencies.
As all the economic support phases out, we will undoubtedly see the start of a Darwinian process for most companies.
The crisis is changing many habits, consumer behaviours, supply chains.
If companies restart afresh, they will have to behave almost like start-ups, with the financial risks typical of a new comer.